I recently attended
the Inside
Sales Virtual Summit and I learned new ways of doing things. I also
downloaded lots of free ebooks.
The Summit ran for seven hours and featured 5 keynotes speakers and seven
tracks of sales topics, capturing the best thinking on sales from 62 experts
including bestselling authors, Fortune 500 executives and industry leaders.
Below is the list of selected
presentation I have watched live and you can also watch the recorded version
for free.
Marketers
now know that they must become publishers. Content drives conversion,
nurtures leads, and is the Yin to your social Yang. Good content will move
your prospect through the funnel and position you as the thought leader in
your space. The question is, how do you actually do content
marketing? And what does it take to become your own publisher? Discover
from Toby Murdock, CEO of Kapost, and Jason Miller, Social Media Manager at
Marketo, the step-by-step best practices for content marketing, including
how to: Develop and refine your own content plan. Generate content that
engages. Get your content produced, published, and distributed. Convert
content visitors and nurture them as leads. Analyze your content operation.
Check out our presentation to see how to you can fill the top of your
funnel and convert leads with more success and less expense than any marketing
strategy you have ever used.
InsideSales.com is the
global leader in cloud-based sales automation and predictive analytics for
inside sales professionals. They were first to combine dialer technology into a
CRM tool. Their PowerDialer for Salesforce 5.0 has been one of the most popular
applications on the salesforce.com AppExchange for 5 years. The company was
recently recognized #9 by Inc. Magazine for employee growth in Utah and #347
Fastest Growing Companies on Deloitte's 2012 Technology Fast 500. The company was
named Service Provider of the Year for the 2nd time by the American
Association of Inside Sales Professionals (AA-ISP). Enterprise customers
include Dell, Gannett Local, Inc., Marketo, ON24, Re/Max Cornerstone, Seagate,
Groupon and more. To test-drive the technology, visit www.insidesales.com.
The United Nations is calling for everyone
to participate in the planning of the future development goals. Thirteen years
after the formulation of the Millennium
Development Goals, citizens around the world are engaged in shaping the
vision of our world beyond 2015. The global consultations led by various
stakeholders – governments, civil society organizations, United Nations and
other partners – have already brought together hundreds of thousands of people
who have shared their views and expertise.
To date, more than 500 online volunteers
have supported the activities of UNV, other UN agencies and civil society
organizations involved in facilitating dialogue around the future goals. Read
about how online volunteers’ contributions help foster global inclusive
participation and shape a common vision for the future. If you are interested
in participating, opportunities are regularly posted by diverse organizations.
Visit the Opportunity Search on their website and enter ‘2015’ in the keyword
search field to find opportunities and apply.
Join the consultations online and have your
voice heard by voting
in the MY World survey, the UN and partners’ survey on your priorities for
a better world. Results will be shared with world leaders in setting the next
global development agenda.
Rico
Buraga’s blog articles are a required reading list in a Nonprofit Management Program Elective at University of Washington. Specifically the course is titled: Marketing Communications for Your Nonprofit:
Creating Awareness and Building Loyalty.
Course Description:
This course is
designed to assist nonprofit professionals in creating awareness and building a
loyal fan base for your organization. The basics of marketing will be covered
along with an overview of the brand communication approach known as Integrated
Marketing Communications, in which the different media for communicating your
message are integrated into a seamless experience for your donors, and other
supporters.
The course will also
cover incorporating social media and special events into your marketing plan.
Upon completion of this course, each participant will know to how to create a
basic framework for communicating your organization’s mission. This course is
designed for professionals who work for or with nonprofit organizations and
would like to gain immediate knowledge, skills and techniques in the area of
marketing communications.
Find out why it can be
twice as important to get your Go-to-Market right, even if you've engineered a
great product. Get to understand the tactical and strategic frameworks needed to enter a market and occupy a dominant position.
Learn how to develop your "brand essence"
and integrate other key marketing assets so
that you can pursue an impactful sales and marketing approach.
The Brand Matters keynote brought together executives from the world's top brands to discuss how technology and digital platforms are impacting marketing and brand strategy on a global scale.
About CES
With more than four decades of success, the International Consumer Electronics Show (CES) reaches across global markets, connects the industry and enables CE innovations to grow and thrive.
The International CES is owned and produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the $195 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services.
About CEA
The Consumer Electronics Association (CEA) unites 2,000 companies within the consumer technology industry. Members tap into valuable and innovative members-only resources: unparalleled market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry.
Description: A group
of entrepreneurs talk about what they learned in the trenches that they never
could have learned in a classroom. The panelists will also share the courses
that were most helpful to them in their entrepreneurial ventures, the courses
that they wished they had taken, and the topics that business schools should be
teaching to aspiring entrepreneurs.
About Stanford
Graduate School of Business
The Stanford Graduate
School of Business' mission is to create ideas that deepen and advance our
understanding of management and with those ideas to develop innovative,
principled, and insightful leaders who change the world.
The
information contained herein is provided as a public service with the
understanding that this site makes no warranties, either expressed or implied,
concerning the accuracy, completeness, reliability, or suitability of the
information. Nor does warrant that the use of this information is free of any
claims of copyright infringement. This site do not endorse any commercial
providers or their products.
Rico BURAGA blog: To make random
reflections on random subjects including the subject of randomness itself.
2005- 2014 All Rights Reserved. Rico BURAGA Blog
http://ricoburaga.blogspot.com
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