Saturday

Startup Secrets: Go to Market Strategies with Michael Skok- Harvard i-lab





Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the tactical and strategic frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.

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